How does it work? 

This is primarily a resource for Field Marketers to do two things: 

1. They can submit names and LinkedIn profile URLs of people that registered for an in-person (not virtual), expensive (≥ $200/pp) and intimate event (≤ 40 seats) and then ghosted it without a word of warning, adding the database and providing value to their fellow Field Marketers. 

2. They can submit a target list of invitees (up to 1,000 contacts) here to see if any are in the database whom they may want to think twice about inviting. 

Can I use this if I’m not a Field Marketer? 

No. And why would you care?

Someone RSVPd to our 200-person party the night of the conference and didn’t show. Can I submit them?

No. This is for intimate events only where the cost per person is $200 or more. Here’s a handy list:

Webinar ❌
Conference Party for 200 people ❌
Trade Show Booth ❌
Workshop for 75 people with a handout & boxed lunch ❌
Happy Hour for 100 people ❌
Executive Dinner ✅
Sportsball Suite ✅
Seat on a Private Jet ✅

Why LinkedIn profile URLs? 

As you know, people change companies, so email addresses only work while an executive stays at the same company. With a LinkedIn profile URL, we use fuzzy matching to verify lists for executives that may have ghosted at one company, but now work at another.

Do you keep any of the contact records I upload in a list?

No. The records you upload looking for a match are processed immediately and then discarded.

Gosh, it seems like you’re being really harsh on these people. Why do you take No-Call No-Shows so seriously? 

There are humans behind that “Register” button. Yes, there’s the financial cost of the restaurant demanding a final headcount and your dinner is being paid for despite you not showing up, and no one being able to show up in your place. But the financial aspect is the least important. 

At least one Field Marketer, probably more, was preparing for your attendance. There was likely a seating chart arranged, a place card printed, a goodie bag stuffed, and a Look Book created so company executives would know who you are and why you’re there. 

You likely had at least one neighbor, if not two, at the dinner on either side of you who now have one less person to meet. You might just be running late so your seat stays saved for you. By the time it’s clear you’re not coming, it’s too awkward to ask others to move seats. With any notice, your place card would have been removed and someone else would have been seated there. 

Worse, there was very likely a waiting list with another person who was not able to attend because everyone was expecting you. Good Field Marketers expect some cancellations and allow more people to register than there are seats. Most (90%+) people that cancel have the decency to call, email, or text their host that they can no longer attend. But a small percentage just don’t show up. They are immortalized in this database. 

The restaurant’s event manager printed a menu for you. A server set your place.

You may think it’s no big deal, but having done a lot of these, I can assure you it is a big deal. Canceling is fine. Plans change. Emergencies happen. But just not showing up without any notice is unprofessional at best and rude and selfish at worst. 

Does it cost anything to use? 

This service is free of charge to Field Marketers, underwritten by Dinner-led Growth, the industry leader in B2B executive dinners that involve solution education, swords, tongs, and/or flames. 

Why aren’t the names public? 

I’ve gone back and forth on this. For now, they’re private. Maybe that will change in the future. The overarching objective is to bring attention to this scourge, and it is hoped that the mere existence of this database aides in that objective.

Can I see if I’m in it? 

Sure. If you create a CSV with your name and company in it and upload it, you’ll find out if you’re in the database. You will either see a webpage that says “No results,” in which case you’re clear, or you’ll be offered a CSV to download which would indicate you’re in here, and you should think long and hard about the choices you’ve made in life. If you don’t want to check, but you think you may be in the database because you No-Call No-Showed a dinner, you should just make amends per the instructions in the next question.

Can I make amends to be removed from the No Call No Show Database? 

Yes, you can. It’s a 2-step process. 

1. Make a $200.00 donation to the charity of your choice (must be a 501c3 organization). Keep the receipt. 

2. Send an email to the company whose event apologizing for not making any attempt to let them know you would not make it. 

Send both to redemption@nocallnoshowdb.com and upon confirmation from the victimized organization, we will remove your name from the database.  

Can’t someone falsely accuse me of No-Call No-Showing? 

It’s possible but not likely. Field Marketers want executives to show up to their events. They understand that $#!& happens and sometimes, someone has to cancel at the last minute. But they are risking bad event karma by submitting names of people that did not actually No-Call No-Show. (plus I might do a little secondary checking on my own if I suspect someone is accusing innocent victims). 

Why can I only upload a list of 1,000 contacts?

This is a database of executives who ghosted an in-person, expensive, intimate event, and the assumption is that you don’t want to invite that person to your in-person, expensive, intimate event. If you are inviting more than 1,000 people to an event, it is not intimate.

But seriously, it seems like you’re really bitter about this. You bought a domain? Created a website? Are you sure you’re not taking this too personally? 

I absolutely take it personally! Because in addition to the harm to the Field Marketers who prepared for NCNSers, I do a tremendous amount of preparation and personalization for guests to my dinners, so every No-Call No-Show represents someone who wasted a lot of my time.

For example, at my dinner for marketing leaders, I attempt my best amateur calligraphy to handwrite place cards for each attendee stuffed with a booklet they’ll use during the dinner which is then closed with a hot wax seal that I do by hand. I also personalize a menu for them that involves running the menu through two printers because one of them prints in invisible ink. I also spend time trying to memorize the names and faces of each attendee so I can greet them by name at the dinner before they have the chance to introduce themselves. 

In my dinner for sales executives, I also make a custom place card that takes more effort than your typical tent card. To personalize the finale of the dinner, I go to the LinkedIn profile page of each attendee, save their profile pic, remove the background on the photo, assemble it with everyone else’s and send it off to my marshmallow guy to make a handful of personalized marshmallows for each guest. Once the marshmallows arrive, I need to put one onto a s’more hidden under a cloche until dessert, and put another four in a goodie bag for them to take home. 

I get that the average executive dinner may not involve the same attention to detail that I provide, but a confirmed guest should assume that their hosts are preparing for their attendance, and have the common courtesy to let them know as soon as their plans change. That No-Call No-Shows happen so often has driven me to create this resource.

Note: The names in the photos below are NOT people in the database. I included these photos because they illustrate the lengths I go to personalize executive dinner experiences, such that when people no-call no-show, it demonstrates a total disregard for the effort multiple people have put in to their attendance. The folks below, they came, they saw, they dined.